Personalization Outbreak
A podcast about the collapse of traditional corporate standards in today’s more personalized world. Leadership strategist, author, contributor to Forbes and founder of the Leadership in the Age of Personalization Movement, Glenn Llopis interviews executives across multiple sectors to find out how the balance between standardization and personalization can exist.
Personalization Outbreak
Why CEOs Can’t Stay Silent Anymore (And Most Get It Wrong)
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"Look, I don't have some secret decoder ring that will tell you that something's performative, but I do think it doesn't take a whole lot of Googling to figure out if something sounds too good to be true, to figure out that it is. And I think part of the way that leaders who are effective do this is they referenced the fact that they were talking to their employees."
Traditional leadership used to mean staying neutral, but, not anymore.
Today’s leaders are expected to speak on political and social issues—and most aren’t prepared for it.
In this episode of the Personalization Outbreak Podcast, Matt Kohut — communications strategist and author of Speaking Out — joins Glenn Llopis to explain:
🗣️ Why CEOs can’t avoid political and social issues anymore
⚖️ How leaders decide when to speak—and when to stay silent
🎭 The difference between authentic leadership and performative messaging
👂 Why listening internally is the key to speaking externally
💥 What happens when companies get it wrong (and how to avoid it)
🎯 Why values alone aren’t enough—you have to act on them
If you’re leading a company in today’s environment, silence isn’t neutral—it’s a decision.
And how you show up matters more than ever.
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Video Content:
00:00 Intro
03:42 Why CEOs Started Speaking on Social Issues
06:10 Why Leaders Can’t Stay Silent Anymore
10:23 How Decisions Get Made Behind Closed Doors
12:21 CEOs are Challenged with Reflecting True Identity
13:04 How Leaders Decide Which Issues Matter
17:19 Authentic vs. Performative Leadership
19:47 Reading Between the Lines
29:47 Silence Is Still a Statement
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🎧 Listen now and learn how to lead with clarity, courage, and credibility
📺 Full episode available on YouTube
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Grab a copy of Speaking Out: The New Rules of Business Leadership Communication: https://www.amazon.com/Speaking-Out-Business-Leadership-Communication/dp/1647124735
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#Leadership #Communication #BusinessLeadership #MattKohut #GlennLlopis #Podcast #PersonalizationOutbreak #ExecutiveLeadership #CorporateCommunication #Authenticity #LeadershipStrategy
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