#122: Unveiling the Untapped Power of the Latino Economy - A Call to Rethink Strategy and Growth Artwork

Personalization Outbreak

A podcast about the collapse of traditional corporate standards in today’s more personalized world. Leadership strategist, author, contributor to Forbes and founder of the Leadership in the Age of Personalization Movement, Glenn Llopis interviews executives across multiple sectors to find out how the balance between standardization and personalization can exist.

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Personalization Outbreak

#122: Unveiling the Untapped Power of the Latino Economy - A Call to Rethink Strategy and Growth

December 18, 2024 • Glenn Llopis • Season 5 • Episode 122

“It’s mathematically impossible to grow without including Latinos.” – Ana Valdez, President & CEO of the Latino Donor Collaborative

In this must-listen episode of the Personalization Outbreak Podcast, Glenn Llopis sits down with Ana Valdez to confront the untapped potential of the Latino community in the U.S. economy. 🇺🇸
Discover how Latino youth, who make up 25% of all young people in the U.S., are driving cultural and economic shifts. From political strategy to brand dominance, Ana explains how outdated stereotypes are costing organizations real growth.

Key Topics:
🔹 The shift from brand-driven to individual-driven identities
🔹 Why 78% of new U.S. workforce growth will be Latino
🔹 Lessons from Modelo’s rise to the #1 beer in the U.S.

“If you don't know the numbers, how can you make decisions that actually drive growth?” – Ana Valdez

Don’t miss this powerful conversation on what it takes to lead in the Age of Personalization. It’s time to see the Latino community as the engine of economic growth, not a "niche market."

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