#88: From Lemonade Stands to AI: The Journey of Marketing Expert David Skinner

 In this engaging podcast episode, we explore the evolving landscape of marketing personalization with David Skinner, Chief Strategy Officer at Acxiom.

Discover the latest trends, challenges, and opportunities in data-driven strategies. Learn how to create customer-centric experiences while respecting privacy boundaries. Tune in now for expert insights! 🚀

#MarketingPodcast #Personalization #DataDrivenMarketing #CustomerExperience 

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Chapters

• 0:00 Intro
• 1:43 From Lemonade Stands to Ad Tech: How Trusting Instincts Led to a Thriving Marketing Career
• 5:31 Navigating the Advertising and Marketing Inflection Point: AI, Efficiency, and Industry Evolution
• 9:46 The Evolution of Data in Branding and Advertising: The Rise of First-Party Data
• 14:21 The Ethics of Personalization in Marketing: Striking a Balance for Consumers
• 19:59 The Future of Personalized Marketing: Navigating the Path to Relevance
• 26:33 Building Trust and Loyalty: The Importance of Consistency and Relevance in Consumer Relationships
• 28:25 Conclusion