#56: How To Turn Customers Into Fans: The New Rules of Marketing and PR

Do you think there are any new or innovative ways to turn customers into fans that haven't been explored yet?

The problem is that a lot has changed in the world of marketing over the past few years, and if you're not keeping up with these changes, you're going to get left behind. So what are these changes, and how can you apply them to your business?

Our guest, David Meerman Scott, is an internationally acclaimed business strategist, entrepreneur and advisor to emerging companies. He is a Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, “Fanocracy” and The New Rules of Sales & Service.

Join us to learn the new rules of marketing and  PR and what are the best ways to generate attention!

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Chapters

• 0:00 Intro
• 2:26 Marketing Lessons from the Grateful Dead: How to grow fans of any business.
• 4:27 What is Fanocracy? Building a relationship with tribe of like-minded people to thrive in business.
• 12:42 Integrated Marketing Communication: Understand how the customer wants to communicate with you. Not what's convenient for you.
• 18:40 The new rules of marketing and PR: What are the best ways to generate attention?
• 26:22 Campaign Mentality vs Real Time Marketing: What is the best time to reach your customers?
• 33:01 Conclusion