Personalization Outbreak

#88: From Lemonade Stands to AI: The Journey of Marketing Expert David Skinner

August 09, 2023 Glenn Llopis Season 4 Episode 88
Personalization Outbreak
#88: From Lemonade Stands to AI: The Journey of Marketing Expert David Skinner
Show Notes Chapter Markers

 In this engaging podcast episode, we explore the evolving landscape of marketing personalization with David Skinner, Chief Strategy Officer at Acxiom.

Discover the latest trends, challenges, and opportunities in data-driven strategies. Learn how to create customer-centric experiences while respecting privacy boundaries. Tune in now for expert insights! 🚀

#MarketingPodcast #Personalization #DataDrivenMarketing #CustomerExperience 

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Intro
From Lemonade Stands to Ad Tech: How Trusting Instincts Led to a Thriving Marketing Career
Navigating the Advertising and Marketing Inflection Point: AI, Efficiency, and Industry Evolution
The Evolution of Data in Branding and Advertising: The Rise of First-Party Data
The Ethics of Personalization in Marketing: Striking a Balance for Consumers
The Future of Personalized Marketing: Navigating the Path to Relevance
Building Trust and Loyalty: The Importance of Consistency and Relevance in Consumer Relationships
Conclusion