Personalization Outbreak

#68: How Radio Flyer Transformed from a Classic Toy Company to an Electric Bike Maker

October 26, 2022 Glenn Llopis Season 3 Episode 68
Personalization Outbreak
#68: How Radio Flyer Transformed from a Classic Toy Company to an Electric Bike Maker
Show Notes Chapter Markers

Innovation and expansion are essential to any business's success. And that's certainly true for Radio Flyer, one of America's most iconic toy companies.

Our Personalization Outbreak guest today, Robert Pasin is the CEO of Radio Flyer. His grandfather founded the company over 100 years ago, and it has been through a lot of changes since then. But it has managed to stay afloat by innovating and expanding its business.

In this episode, we explore how innovation and expansion have led Radio Flyer in a new direction. We also talk about the company's history and how it has managed to stay relevant for over a century.

Robert was recently named on Glassdoors 2021 list of top CEOs for the 11th time. Under his leadership, Radio flyer sales have grown significantly because of Robert's focus on building a highly committed and creative team of flyers.

So, tune in to hear all about how innovation and expansion can help your business succeed!

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Intro
Nostalgic Future: How can a legacy brand stay true to its roots while also innovating under new leadership
The Shift to from Product to Experience: How Radio Flyer is leading its Product Line Expansion
Fostering a culture of innovation and creativity: Building a team that understands the customer has been key to their success
Purpose Driven Leadership: The metric for whether an organization is living its purpose is when everyone feels it
From Little Red Wagons To E-Bikes: How Robert Pasin and his team created new line of e-bikes at Radio Flyer
Start with the Customer: How to Navigate Transformation and Growth
Conclusion