Personalization Outbreak

#48: The Marketing Advantage of Having a Multicultural Workforce

April 12, 2022 Glenn Llopis Season 3 Episode 48
Personalization Outbreak
#48: The Marketing Advantage of Having a Multicultural Workforce
Show Notes Chapter Markers

How can a multicultural workforce help your marketing efforts? 

If you want to create a successful cross-cultural marketing strategy, you need to start by having a multicultural workforce. A multicultural workforce is not only good for your company's image, it's also good for business.

In this episode we interview Armando Azarloza, co-founder and CEO of the Axis agency,  an award winning U.S.  multicultural marketing agency founded in 2005. Armando brings 30+ years of experience in marketing communications and advertising.

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Intro
What is the importance of multicultural marketing? From a “nice to have” to a critical requirement.
Multicultural marketing vs Multicultural workforce: Investing in a multicultural workforce can help marketing to multicultural audiences.
From Quotas to Influence: How to create sense of belonging at work?
What is multicultural marketing? The definition of multicultural marketing should be updated.
What is the importance of cultural diversity in the workplace? A cross cultural marketing strategy starts in the workplace.
Making a speech to a culturally diverse audience: “We should be looking at millennials as the growth opportunity in the marketplace.”
Conclusion